Insight:

When it comes to insurance advertising, we dream big and think freely. And we encourage our clients to do the same.

Idea:

We’re creative enough to advertise any insurance offer you care to dream up. We’ll be with you every step of the way.

Execution:

We developed the ‘Free Thinking’ campaign, emphasising FREE’s freedom and flexibility. The campaign positioned FREE as an innovative, fun, and approachable brand.

I developed the headline for one of the ads: ‘Insure one date, get the other free,’ capturing the spirit of the campaign.